When we see people begging for money on the streets, they almost always seem invisible. Let’s accept it. That has been a fact proven by a long line of studies. There seems to be a barrier that separates us from these vagrants on the streets. The sad fact is, the barrier is invisible, unnoticed. Even if they are going to be replaced by any of our beloved member of the family, it is unlikely that we will get to look them in the eyes or recognize them.
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Homelessness in any part of the globe is a commonplace. The homeless people get to experience their worst in life and some of them have just not been favored by fate. No matter how hard they try, their effort just went in vain. It is never their fault and it is not right to lift our finger at them and put every blame on them. They need our care, not every bit of our criticism. In the effort to help the homeless in Amsterdam, an organization named JWT Amsterdam has made a campaign that will change our view on vagrancy. They used mannequins with piggy bank slots on their heads to stand in the place and stead of homeless people begging for help on the streets. The campaign is intended to get people’s attention and money that will be used to the foundation, BADt. See the video below and prepare to be touched: This is just a laudable cause. The attempt creates a ground to eliminate the barrier that separates us from the rest of the people who are shouting for help. Dressed with suits ordinarily worn by homeless people, the mannequins almost always get more attention than real homeless people. This is saddening indeed. It should not be like this. We shouldn’t take to see a homeless mannequin before it becomes comfortable for us to face the problem of homelessness. We, at Inside Box Mag, are applauding JWT Amsterdam for creating a campaign to help the homeless sector get back their dignity. The attempt will also pave way to restoring the self-confidence they have once lost. These people have encountered the worst in life. It is our bounden duty to help them see light at the end of this dark alley they are treading on. Let’s help them and there is no better time than NOW!